By OkayGoal
Atlanta’s National Women’s Soccer League team has received its branding.
The NWSL’s 17th club is set to debut as Atlanta City FC in 2028, AMB Sports and Entertainment announced Monday.
The team said its red and peach-colored crest represents the city’s resilience, depicting a phoenix in the shape of an “A” surrounded by a dogwood blossom and roots. Atlanta Red and Georgia Peach serve as the club’s official colors along with Platinum Metallic and Black Char.
“Atlanta City FC reflects the energy, diversity and ambition that define this community, and we are proud to build a club that belongs to Atlanta and represents its future on the national stage,” Atlanta City FC Chief Business Officer Deandra Duggans said in a statement.
The club is owned by Home Depot co-founder Arthur M. Blank, whose AMBSE operates Major League Soccer’s Atlanta United, the National Football League’s Atlanta Falcons and Atlanta Drive Golf Club.
“Our supporters are at the heart of everything we do, and their energy and belief will shape the soul of this club,” Blank said in a statement. “We can’t wait for Atlanta City FC to take the pitch in a few short years.”
Atlanta City FC will share Mercedes-Benz Stadium with the United and the Falcons, adopting a new seating configuration centered on the lower bowl with a capacity of about 28,000, according to the club’s website. The venue typically seats 71,000 fans.
The new NWSL side isn’t the city’s first women’s soccer club. The Atlanta Beat played in Women’s Professional Soccer league (WPS) in 2010 and 2011 and in Women’s United Soccer Association (WUSA) from 2001 to 2003.
An expansion side in Columbus, Ohio, is also set to debut in 2028 as the NWSL’s 18th club.