By OkayGoal 
In a sport where product storytelling often centers on performance metrics, the launch of the IDA Sports Helia “Play in Full Color” collection signals something different: a performance cleat designed with Pride embedded from the ground up and distributed to athletes worldwide at scale.
Developed in collaboration with Athlete Ally and Common Goal, the collection reframes what it means for identity and performance to coexist in the same product. Instead of treating Pride as a seasonal activation or visual accent, the design language is fully integrated into the cleat itself, from the movement-driven ombré inspired by the Pride flag to the inclusive symbolism woven throughout key design elements.
The Helia “Play in Full Color” line stands out not only for its design, but for its scale and intent. It positions Pride not as a limited-edition storytelling moment, but as a globally accessible performance product built for athletes at every level. That shift matters in a space where representation has often been inconsistent or symbolic rather than structural.
Equally important is the way the collection extends its impact beyond the pitch. Through donation-linked campaigns, in-kind cleat distribution, and partnerships that support LGBTQIA+ inclusion initiatives, the launch turns product visibility into tangible support. Whether through Athlete Ally activation codes in ATHLETEALLY10 or Common Goal’s Play Proud initiative, the collection channels attention into resources for athletes and communities who continue to push the sport forward.
At its core, “Play in Full Color” reflects a broader evolution happening in women’s soccer: a move toward products that don’t separate performance from purpose. Instead, they exist in the same space – where what you wear is designed for how you play, and how you play can help shape a more inclusive version of the game.
Because the game is built on the foundation of inclusion.. And every step on the field can be part of pushing it forward in full color.
Learn More: https://www.idasports.com/collections/play-in-full-color-collection